This postcard was a special eBay find. At first glance, it appears to be just a parade float pulled by horses. With a closer look, you discover that it's advertising the Haish Auditorium!
Captioned "A Prize Winner, July 4, 1911, DeKalb, IL" this float was from the "Greatest Fourth in the History of DeKalb," according to the Daily Chronicle the following day.
The Haish Auditorium (an opera house he had built, there is an incredible photo here) is referenced throughout the float: on the pennants on the wagon, "the house of feature shows," a projector on the back of the wagon, and the advertisement draped on the horse: "Compliments of Haish Auditorium. Free show this afternoon."
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Thanks to Rob Glover for the newspaper articles.
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